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Colorado’s Ball Arena To Sell Non-Alcoholic Beer & Wine

by Demarco Moore

March 27, 2023
Ball Arena in Denver Colorado will sell non-alcoholic beer and wine at concerts and sporting events

Coloradans in long-term addiction recovery and those who prefer not to drink might find it hard to participate in social activities like concerts and sporting events, where alcohol is often a big part of the experience. However, starting today, local sports and music fans will have non-alcoholic drinks to choose from when they visit Ball Arena.

gruvi golden lager is a non-alcoholic beer that will be sold at ball arena in denver colorado

(Photo by Grüvi)

According to the Denver Post report, the Denver-based venue will sell two non-alcoholic drinks from local beverage company Grüvi. To celebrate the launch, Grüvi will serve samples at Ball Arena’s “The Point Bar” (located on Level 100) during tonight’s Denver Nuggets vs. Philadelphia 76ers game.

Ball Arena Introduces Non-Alcoholic Drinks for Sports & Music Fans

gruvi sparkling red sangria is a non-alcoholic wine that will be sold at ball arena in denver colorado

(Photo by Grüvi)

One of the drinks Ball Arena will sell is Grüvi’s Golden Lager, a non-alcoholic beer awarded a gold medal at the 2022 World Beer Cup Awards. The other is a sparkling red sangria Grüvi calls its best-selling beverage. The CANteen, a convenient grab-and-go station located near section 120 within Ball Arena, will have both drinks available in cans.

Normalizing Alcoholic-Free Drinks

Grüvi CEO Niki Sawni told the Denver Post he hopes the move will help normalize alcohol-free products at events and social activities where alcohol is so common. 

“You’re talking about some of the most social activities – concerts, sporting events – that’s where the need is going to be the highest for people to have a great experience even though they don’t want to drink,” Sawni said. “Especially on the weekdays, people are just consuming a little bit less.”

How to Enjoy Social Events Without Alcohol

Offering non-alcoholic drinks at venues like Ball Arena benefits those in long-term recovery and those who don’t drink. But even with more options, navigating social situations involving substances can be challenging. Therefore, it’s crucial to prioritize recovery and have a support system in place to avoid relapse triggers

If you or someone you know needs struggles with alcohol, seek professional assistance and find recovery-friendly social activities. Talk to your support system or treatment provider for tips and strategies on how to have fun without compromising your recovery. Visit Landmark Recovery of Denver to learn more about integrated treatment programs that address alcohol addiction. 

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About the Author

Demarco Moore

Demarco Moore

A graduate of Middle Tennessee State University, Demarco Moore currently writes blogs about drug addiction treatment and recovery to help save lives at treatment provider Landmark Recovery. Before that, he cut his teeth as a sports writer at the Manchester Times, where his coverage and stories won Tennessee Press Association awards in 2016 and 2017.

He’s always had a knack for storytelling. Moore’s written content for junior golf tournaments and helped to amplify the “People Not Profits” message of credit unions. When he’s not writing, Moore loves to travel, laugh and put his mental health into the hands of the Tennessee Titans during football season.